Privacy Policy

Effective Date: July 22,2026

  1. Introduction

Shandong Yushengji Food Co., Ltd. (hereinafter referred to as “we”, “us” or “our”) operates this official corporate website. We are committed to protecting the privacy and personal data of all visitors and business contacts worldwide.

This Privacy Policy explains what personal information we collect, how we use and safeguard it, and the rights you hold regarding your personal data. This policy complies with applicable global data protection laws and regulations, including but not limited to the EU General Data Protection Regulation (GDPR), UK GDPR, and California Consumer Privacy Act (CCPA/CPRA).

  1. Information We Collect

We only collect information necessary for business communication and normal website operation, which mainly includes:

Information You Voluntarily Provide

  • Full name, company name, job title
  • Email address, phone number, WhatsApp account
  • Messages, inquiry details and product requirements submitted through our contact forms
  • Email address provided when subscribing to company news and product updates
  • Other information you actively provide via email, WhatsApp or other communication channels

Information We Collect Automatically

When you browse our website, we automatically collect non-personally identifiable browsing data:

  • IP address, device type, browser type and language setting
  • Pages visited, duration of stay, click behavior and referral source
  • Website operation logs and access timestamps
  1. How We Collect Information
  2. Submission through website forms (inquiry form, news subscription form)
  3. Cookies and similar tracking technologies
  4. Information provided when you contact us proactively via email, WhatsApp, etc.
  5. Automatic collection via website server logs
  6. How We Use Your Information

We use your personal information strictly for legitimate business purposes:

  1. To respond to your business inquiries, quotation requests and follow up on cooperation matters
  2. To send product updates, industry news and event notifications (only with your consent or active subscription)
  3. To optimize website functions, content and overall browsing experience
  4. To maintain website security and prevent fraud, abuse and technical failures
  5. To comply with applicable laws, regulations, judicial or administrative requirements
  6. To support daily business operation and internal management

Legal Basis for Data Processing (GDPR Compliance)

We process your personal data based on one or more of the following legal grounds:

  • Performance of a contract or response to pre-contractual requests
  • Legitimate business interests of our company
  • Your explicit consent
  • Compliance with legal obligations
  1. Information Sharing and Disclosure

We do NOT sell, rent or trade your personal information to third parties for marketing purposes.

We may share your information only under the following circumstances:

  1. Authorized Service Providers: We may share necessary data with trusted third-party service providers (website hosting, cloud storage, email service, data analysis, etc.). These providers are bound by confidentiality agreements and may only use the data for the specified services.
  2. Legal Requirements: We may disclose information when required by law, court order or governmental regulation, or to protect the rights, property and safety of our company, our users or the public.
  3. Business Transfer: In the event of a merger, acquisition or asset transfer, we will notify you in advance before transferring your personal data.
  4. Data Storage and Security
  • Storage Location: Your personal data may be stored on compliant cloud servers in China and overseas, in full compliance with applicable cross-border data transfer regulations.
  • Security Measures: We adopt technical and organizational security measures including data encryption, access permission control, regular security audits and data backup, to prevent data leakage, tampering and loss.
  • Retention Period: We retain your personal data only for the period necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations.
  1. Your Privacy Rights

General Rights (Global Users)

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete personal information
  • Request deletion of your personal information under applicable conditions
  • Withdraw your consent at any time where processing is based on consent
  • Object to unnecessary processing of your personal information

For EEA / UK Users

In addition to the rights above, you also have the right to:

  • Restrict processing of your personal data
  • Request data portability (receive your data in a structured, machine-readable format)
  • Lodge a complaint with your local data protection authority

For California Residents

You have the right to:

  • Request disclosure of the categories and specific pieces of personal information we collect
  • Request deletion of your personal information
  • Opt out of the “sale” of personal information. We confirm that we do not sell your personal information.

How to Exercise Your Rights

You may exercise the above rights by contacting us using the information listed at the bottom of this page. We will respond to your request within 30 days after identity verification. For complex requests, we may extend the response period by an additional 30 days.

  1. Cookies Policy

Cookies are small text files stored on your device to improve website functionality and user experience. We use the following types of cookies:

  1. Necessary Cookies: Essential for basic website functions and cannot be disabled.
  2. Analytical Cookies: Help us count visits and traffic sources to optimize website performance; all data is anonymized.
  3. Functional Cookies: Remember your preferences to provide a more personalized browsing experience.

You can manage or delete cookies through your browser settings. Please note that disabling cookies may affect some functions of the website.

  1. Third-Party Links

This website may contain links to third-party websites (such as WhatsApp, social media platforms, certification authorities, etc.). We are not responsible for the privacy policies or content of third-party websites. We recommend that you review the privacy policy of each third-party website you visit.

  1. Children’s Privacy

Our website is intended for business customers and is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have accidentally collected such data, we will delete it immediately.

  1. Policy Updates

We may update this Privacy Policy from time to time in response to business adjustments or legal requirements. The updated version will be published on this page with a revised effective date. For material changes, we will notify you through reasonable means.

  1. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Shandong Yushengji Food Co., Ltd.
Address: West side of southern Rimao Rd, Baichihe Town, Zhucheng, Weifang, Shandong, China
Email: shandongyushengji@gmail.com
WhatsApp: +86 18563669779